CRI-IBM seminar

Towards Personalized Privacy in Mobile Computing


Wednesday, February 13, 2013 at 12:00
IBM-Science and Technology, room 565

Speaker: Alfred Kobsa, University of California, Irvine
Alfred Kobsa
University of California, Irvine
We report on regularities among people's disclosure of personal data in a smartphone scenario. We identified subgroups who exhibit different disclosure behaviors with regard to different types of data. Some of these groups also have unique demographic or behavioral characteristics that are relatively easy to determine. We additionally found subgroups who react differently to different privacy "nudges". We discuss the implication of these findings on the dynamic adaptation of privacy to the presumed preferences of each individual user, an alternative to the currently prevailing "transparency and user control" paradigm that imposes overly difficult and unwieldy privacy decisions on users.
Alfred Kobsa is a Professor in the Donald Bren School of Information and Computer Sciences of the University of California, Irvine. His research lies in the areas of user modeling and personalized systems, privacy, and support for personal health maintenance. He is the editor of User Modeling and User-Adapted Interaction: The Journal of Personalization Research, and edited several books and authored numerous publications in the areas of user-adaptive systems, privacy, human-computer interaction and knowledge representation.